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Business Trademarks Article

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Doing A Free Trademark Search

from:


Deb St. George, on Patents and Trademarks in your Patent and Trademark Guide From Agritrax.com




Can you really carry out a search for trademarks without paying for it? Maybe, maybe not. There certainly are some sites on the Internet that offer some preliminary information which do not charge for the searches, but their terms and conditions may not be transparent.


What really is a trademark? It could be a word, name or symbol, especially one that is officially registered and protected by law, which a company or individual uses as identification on all the goods made or sold by them. It could also be a distinguishing characteristic or feature. When a trademark is registered, the owner gets legal protection to carry on business using that trademark exclusively. No other individual or organization can use the trademark or even anything resembling it without attracting penal action. With such significant advantages, it is best that one registers the brand one intends to trade under as a registered trademark. To do so, the first step is to conduct a search to find out if that particular trademark is available for registration.


A method that costs nothing is to use the Internet to search online. Trademarks already registered are listed on many sites. It is important that the trademark that you intend to use must be unique and which will not be already in use elsewhere.


- The official body that registers trademarks in the USA is the United States Patent and Trademark Office or USPTO. Their website is available for free downloads from their PT depository library. You can also check the site for availability of identifiable goods. This site however is not all exclusive. Other important information such as trademarks registered in the various states, DBA records and other necessary important facts are not available. The site depends on manual entries for variations such as synonyms, placements, variations in spellings etc.


- Websites of State Secretary. Most states have detailed databases made available online. These sites however, do not include details of federal trademarks, listings of other states and common-law databases. If you are visiting a state's website, do ensure that what you are looking at is an updated version and whether it can conduct an intelligent search.


- Yellow Pages. You can access their nationwide database by just entering the name of your business. There is no need to enter all other details asked for. Like the other websites, you will have to enter details of variations failing which the website does not conduct an intelligent search.


If you are not satisfied with the outcome of the search that you have undertaken without incurring any cost, you can always hire a professional who specializes in this work. Before that however, why not make use of the free facilities available?


An application for registering a trademark can be filed with the USPTO. They will conduct their own search to ensure that no other similar or look alike trademark has been registered. It is not the job of the USPTO to serve the applicants. Their job is to protect existing trademarks. They will do this by ensuring that no new trademark infringes on existing registered ones.


Considerable preparatory work needs to be done prior to applying for registration of a trademark. Depository libraries can be visited and manual searches for existing trademarks can be carried out. The same can be done electronically using TESS. After the application has been made, its progress can be monitored using TARR.


Before any trademark is registered, the USPTO has to ensure that existing registered trademarks do not stand to get infringed by your new application. If there is the slightest chance of this happening, the application is likely to be rejected. To avoid such an outcome, it is best that you conduct your own free trademark searches before you submit your application for registration.


 

Business Trademarks News

USAA claims trademark violation - San Antonio Express


USAA claims trademark violation
San Antonio Express
By Patrick Danner USAA is suing a California company for allegedly using the San Antonio company's name in various websites designed to generate business leads for other companies. Those leads included the names and private financial information of ...

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Jennifer Gray Joins Bottomline Board of Directors - MarketWatch (press release)


Jennifer Gray Joins Bottomline Board of Directors
MarketWatch (press release)
PORTSMOUTH, NH, May 17, 2012 (BUSINESS WIRE) -- Bottomline Technologies (NASDAQ:EPAY) , a leading provider of cloud-based payment, invoice and banking solutions, today announced the appointment of Jennifer M. Gray to the company's Board of Directors.

and more »

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Mercury Computer Systems Awarded Contract to Deliver Rugged, High Density ... - MarketWatch (press release)


Mercury Computer Systems Awarded Contract to Deliver Rugged, High Density ...
MarketWatch (press release)
The Company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made. Challenges Drive Innovation, Ensemble and Echotek are registered trademarks and Application ...

and more »

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Citrix Executives to Present at Upcoming Investor Conferences - MarketWatch (press release)


Citrix Executives to Present at Upcoming Investor Conferences
MarketWatch (press release)
SANTA CLARA, Calif., May 17, 2012 (BUSINESS WIRE) -- Citrix Systems, Inc. (NASDAQ:CTXS) today announced that executives will present at three upcoming investor conferences. Webcasted presentations will be available live on the investor section of the ...

and more »

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OfficeMax to Participate in the Citi 2012 Global Consumer Conference - MarketWatch (press release)


OfficeMax to Participate in the Citi 2012 Global Consumer Conference
MarketWatch (press release)
All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.

and more »

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AXIS Integrated Solutions Joins Intacct Business Partner Program - MarketWatch (press release)


AXIS Integrated Solutions Joins Intacct Business Partner Program
MarketWatch (press release)
LOUIS, May 17, 2012 /PRNewswire via COMTEX/ -- Intacct, a leading provider of cloud financial management and accounting software, today announced the addition of AXIS Integrated Solutions (AXIS) to its Business Partner Program.

and more »

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Perry Ellis International Announces Results for First Quarter of Fiscal 2013 - MarketWatch (press release)


Proactive Investors USA & Canada

Perry Ellis International Announces Results for First Quarter of Fiscal 2013
MarketWatch (press release)
The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike(R) and Jag(R) for swimwear, and Callaway(R), PGA TOUR(R) and Champions Tour(R) for golf apparel. Additional information on the Company is available at ...
Perry Ellis hits Q1 revenues of $ 265.5 mnFashionUnited US News

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